I came across a very interesting explanation of ambush marketing somewhere- imagine you throwing this party at home for the neighbours as a token of appreciation (believe me in today's world also its possible!!), but then suddenly your sweet(??) roomie drops in and pompously shares with you the credits for the party by doing nothing specifically offensive or unethical........hurts right? Well that's exactly what AMBUSH MARKETING is all about.
Now take a look at the current political scenario, we have Congress having purchased the Oscar winning song "Jai Ho" from T- Series for a whopping.....$200,000. No sooner had their campaign hit the small screen, we had BJP releasing its parody- an apparent attempt to the pull the plug on Congress Campaign with the "Bhay Ho Phir Bhi Jai Ho". So despite the package spend by the ruling party to purchase the song and employ Precept Pictures to design the campaign, the benefits don't seem much with the Campaign diluted with the opposition having ambushed their campaign with a pair of poor kids singing a catchy parody. Even if you aren't much into politics you cant help a laugh escape your mouth at this apparent political comedy.
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